https://www.operativewords.com/blog daily 0.75 2026-09-15 https://www.operativewords.com/blog/2025/2/28/names-from-the-tech-graveyard-honoring-the-brands-that-didnt-survive monthly 0.5 2025-03-09 https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/86ddb994-24bb-4026-84b3-8cf7485d88ba/philips_velo500.gif Operative Words - Names from the Tech Graveyard: Honoring the Brands 
that Didn’t Survive - Make it stand out Named by Anthony Shore at Landor https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/53aafce9-f0ec-4bf7-81da-d1c3b37f724a/Fitbits+I+have+named.png Operative Words - Names from the Tech Graveyard: Honoring the Brands 
that Didn’t Survive - Make it stand out Named by Anthony Shore at Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/a64618b6-e51a-4ecf-babf-9d3a5d75be0b/systemworks.jpg Operative Words - Names from the Tech Graveyard: Honoring the Brands 
that Didn’t Survive - Make it stand out Named by Anthony Shore at Landor https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/264591e8-36ca-4056-bf91-ed5f96cb95ab/Lytro_light_field_camera_-_front.jpg Operative Words - Names from the Tech Graveyard: Honoring the Brands 
that Didn’t Survive - Make it stand out Named by Anthony Shore at Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/7d5651de-5fe0-448f-9ba0-c132583c9313/Actimates.jpg Operative Words - Names from the Tech Graveyard: Honoring the Brands 
that Didn’t Survive - Make it stand out Named by Anthony Shore at Landor https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/84034a33-30d7-4c25-b865-fc05b0d0cda9/sony-mylo-hands.jpg Operative Words - Names from the Tech Graveyard: Honoring the Brands 
that Didn’t Survive - Make it stand out Named by Anthony Shore at Landor https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/d8348f2a-836d-4690-8024-e273c76083aa/Vibe+label.jpg Operative Words - Names from the Tech Graveyard: Honoring the Brands 
that Didn’t Survive - Make it stand out Named by Anthony Shore at Landor https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/866820ad-1361-4bb4-a6e3-97756240053b/Sitcomm+screenshot.jpg Operative Words - Names from the Tech Graveyard: Honoring the Brands 
that Didn’t Survive - Make it stand out Named by Anthony Shore at Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/b2a84847-856a-4128-a507-bc7d68436393/I%27d+rather+be+telecommuting.jpg Operative Words - Names from the Tech Graveyard: Honoring the Brands 
that Didn’t Survive - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1dc2687a-4414-4534-b76e-08ed447f9f58/intel-vaunt.jpg Operative Words - Names from the Tech Graveyard: Honoring the Brands 
that Didn’t Survive - Make it stand out Intel Vaunt named by Anthony Shore at Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/f3741265-f6f3-4e82-97d1-7fd0087f5d07/revue%2Bsoftware%2Bpackage_result.jpg Operative Words - Names from the Tech Graveyard: Honoring the Brands 
that Didn’t Survive - Make it stand out Named by Anthony Shore at Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/140a6482-6533-4b69-9c52-d7c58a00309c/Incite+cover.jpg Operative Words - Names from the Tech Graveyard: Honoring the Brands 
that Didn’t Survive - Make it stand out Named by Anthony Shore at Lexicon https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/e9daa46c-90d0-4c63-983e-0f98f9ebc1fc/instinct.jpg Operative Words - Names from the Tech Graveyard: Honoring the Brands 
that Didn’t Survive - Make it stand out Named by Anthony Shore at Landor https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/213ddff3-7d0e-4d5a-81ea-1ea6f04bc66d/autodesk+homestyler+logo.jpg Operative Words - Names from the Tech Graveyard: Honoring the Brands 
that Didn’t Survive - Make it stand out Named by Anthony Shore at Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/bca12ccb-a673-46a8-a056-a94229221e12/vocalyst+pad_screenshot.jpg Operative Words - Names from the Tech Graveyard: Honoring the Brands 
that Didn’t Survive - Make it stand out Named by Anthony Shore at Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1a0ed758-23f5-47e4-9b8a-20888c66fc96/Dropcam+tabs.jpg Operative Words - Names from the Tech Graveyard: Honoring the Brands 
that Didn’t Survive - Make it stand out Named by Anthony Shore at Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/670e2ff2-c021-4019-8b1c-f05cf81acd19/Cinder-White-ThreeQuarter.jpg Operative Words - Names from the Tech Graveyard: Honoring the Brands 
that Didn’t Survive - Make it stand out Named by Anthony Shore at Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/5a48a241-e330-48c4-b753-8a584861344b/Wove+band+in+action.png Operative Words - Names from the Tech Graveyard: Honoring the Brands 
that Didn’t Survive - Make it stand out Named by Anthony Shore at Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/7303cb02-a5bd-40d7-aa92-e362b23030c6/Immediate-Pale-Ale.jpg Operative Words - Names from the Tech Graveyard: Honoring the Brands 
that Didn’t Survive - Make it stand out Named by Anthony Shore at Operative Words https://www.operativewords.com/blog/2024/12/13/the-science-behind-great-slogans monthly 0.5 2024-12-17 https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1f82093f-2cde-4040-810c-b6b1f309e584/tempImagePXBLXZ.jpg Operative Words - The Science Behind Great Slogans - Make it stand out Illustration by ChatGPT, prompt by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/dcf92ed9-7418-44f7-a1b6-f74d23c714b7/Screenshot+2024-12-13+at+2.09.49%E2%80%AFPM.png Operative Words - The Science Behind Great Slogans - Make it stand out Source: Hodges, B., Estes, Z., & Warren, C. (2023). Intel Inside: The linguistic properties of effective slogans. Journal of Consumer Research. https://www.researchgate.net/publication/370789988_Intel_Inside_The_Linguistic_Properties_of_Effective_Slogans https://www.operativewords.com/blog/theneuroscienceofnamingpart1 monthly 0.5 2024-11-15 https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/664881a6-9fbf-4a01-bc79-3d32f7b92f0a/DALL%C2%B7E+2024-01-31+09.07.23+-+Create+a+line+art+illustration+depicting+the+concept+that+names+hold+a+unique+significance+beyond+ordinary+words.+Visualize+this+through+an+image+of+a.png Operative Words - The Neuroscience of Naming: Exciting Research Underway! - Make it stand out ChatGPT/Dall-E https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/eac467c2-caea-4e6a-92e4-69fa50a4288d/Screenshot+2024-02-02+at+11.30.37%E2%80%AFAM.png Operative Words - The Neuroscience of Naming: Exciting Research Underway! - Make it stand out Same word, but does the brain see them that way? https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/5db49c61-1ba8-4881-afd0-ef788b3eeac1/Screenshot+2024-02-02+at+11.30.25%E2%80%AFAM.png Operative Words - The Neuroscience of Naming: Exciting Research Underway! - Make it stand out One of these is not like the other. https://www.operativewords.com/blog/2023/4/13/a-most-interesting-name-story-ampleforth monthly 0.5 2024-11-12 https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/770ab29e-b067-4d1d-996e-69e8b99ee819/FtdmXRWWwAYGmUE.jpeg Operative Words - A Most Interesting Name Story: Ampleforth - Make it stand out This image accompanied Ampleforth’s poem about my work https://www.operativewords.com/blog/2021/4/22/climate-pioneer-inspires-new-plant-based-meat-brand monthly 0.5 2021-05-02 https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1619135368845-BQ8SZG1W4004G9P34CMH/440px-JohnTyndall%281820-1893%29%2CEngraving%2CSIL14-T003-09a_cropped.jpg Operative Words - Climate Pioneer Inspires New Plant-Based Meat Brand John Tyndall: Taste the inspiration. https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1619135194364-W68ZXBRN85JS9NOYH2UI/TiNDLE.TiNDLE-Buttermilk-Burger-1-scaled.jpg Operative Words - Climate Pioneer Inspires New Plant-Based Meat Brand https://www.operativewords.com/blog/2021/2/3/naming-masterclass-for-startups monthly 0.5 2024-11-12 https://www.operativewords.com/blog/2021/1/12/our-2020-names monthly 0.5 2021-01-12 https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1610471612983-AE3BN4R7YHKLI2H96LKV/image-asset.png Operative Words - Our 2020 Names and a Note of Gratitude https://www.operativewords.com/blog/2020/10/31/name-stories-rather-outdoors monthly 0.5 2020-12-18 https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1604160700506-DKI8HAOLE6HKXS2HOZ8W/Lew%2Bhimself.jpg Operative Words - Name Stories: Rather Outdoors Lew in his element. Photo used with no permission whatsoever. https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1604160343459-VH5EB3TUAPNQ6IFWRFLA/Rather+beauty+shot.png Operative Words - Name Stories: Rather Outdoors Rather, in all its majestic glory. https://www.operativewords.com/blog/2018/6/12/3kxk51nliieab9jxsss3xwg9vas7w0 monthly 0.5 2024-11-15 https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/0f21dcc0-158a-4de6-bbe9-0ec2b7638ddf/Screenshot+2024-11-05+at+10.41.07%E2%80%AFAM.png Operative Words - How to Name: Explore Concepts, not Words (Updated 2024!) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1538580142999-XCAMNC0MR0D9GKMTEH1R/Tree_of_life_by_Haeckel+crop2.jpg Operative Words - How to Name: Explore Concepts, not Words (Updated 2024!) https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1528864534511-97MA35THA1B2B9825AWY/Slide1.jpg Operative Words - How to Name: Explore Concepts, not Words (Updated 2024!) https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1528864581596-WZCQP8RKA4DHBTDUP97D/Slide2.jpg Operative Words - How to Name: Explore Concepts, not Words (Updated 2024!) https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1528837358162-YKCOPZGY64FR1V0J88ND/semantic+tree+final.png Operative Words - How to Name: Explore Concepts, not Words (Updated 2024!) https://www.operativewords.com/blog/2018/3/12/namingwithai monthly 0.5 2026-06-04 https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1521049562078-B90D8J8QJVD96FKVL4A0/AI+brian.jpg Operative Words - Creating Brand Names with AI https://www.operativewords.com/blog/2018/01/the-self-determination-project-story.html monthly 0.5 2018-01-29 https://www.operativewords.com/blog/2017/06/name-that-scandal.html monthly 0.5 2017-06-06 https://www.operativewords.com/blog/2017/04/recent-work.html monthly 0.5 2018-03-26 https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1520310351084-2KC2BVEX64P7XWLGLIOI/virgin-voyages-logo+dark.jpg Operative Words - Recent Work - Virgin Voyages   A terrifically fun project developed in partnership with Chandelier Creative. Virgin Voyages will be reinventing what a cruise line can be. Setting sail in 2020. https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1520310784847-AGMD4E9QNXGHQNUKQ5GV/Starry+logo+large.jpg Operative Words - Recent Work https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1520310884601-3ZRGX9WXETU5BILW0I3X/Starry+Station-Web-01.jpg Operative Words - Recent Work https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1520310981404-HYHU2IHCO66WS1LGHL84/plume+logo+with+pods.jpg Operative Words - Recent Work https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1520311087468-PY81MVRT9CQIJBYGSNCV/linksys-velop-screenshot-0001-675x1200.png Operative Words - Recent Work https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1520311278776-IO37OOXIL4XLGO3WW4XX/streetlane+logo.jpg Operative Words - Recent Work https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1520311435910-TILWR8AHW8QFK6TB2SUN/big+roofstock+logo.png Operative Words - Recent Work https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1520311541504-KPWBO3MIE0YFWVJ32RZT/protocol+first+logo.png Operative Words - Recent Work https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1520311719201-DOFMXJ7QIHD0KL1ITO28/Wove+Band+logo.png Operative Words - Recent Work https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1520311802034-A5XHGTWDR24Z8ZIGAW1R/Wisewire+logo.png Operative Words - Recent Work https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1520311856386-SF8EZYWMSI1081TQQ3SG/future+forum+logo.jpg Operative Words - Recent Work https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1520311939245-2ABCT5Q7W60F8VNEGWOF/Barbra+Streisand+cropped+tweeting+You+should+probably+vote+IMG_1063.png Operative Words - Recent Work https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1520312006987-5LFQ5A9APBK44XJWEUYR/Chemetry+logo.png Operative Words - Recent Work https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1520312062630-MW130K1PXHM98W75WNN0/Trove+logo.png Operative Words - Recent Work https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1520312122943-U097P49ZVHZCCD9BLLF4/New+Deal+Bootstrap.png Operative Words - Recent Work https://www.operativewords.com/blog/2017/04/how-to-name-innovation-movie.html monthly 0.5 2018-10-03 https://www.operativewords.com/blog/2017/04/announcing-fond.html monthly 0.5 2018-03-07 https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1520408523689-RVAAEE5GMQFCKSIOXH4Y/image-asset.png Operative Words - Announcing: FOND https://www.operativewords.com/blog/2017/03/announcing-mythic.html monthly 0.5 2017-06-09 https://www.operativewords.com/blog/2015/01/welcome-new-york-times-readers.html monthly 0.5 2024-11-12 https://www.operativewords.com/blog/2015/01/fifty-futures.html monthly 0.5 2018-03-26 https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1522067354517-LLDLFMGQDNI6QVHQ4PUV/bottle-with-glass.png Operative Words - Fifty Futures Snappy packaging by Voicebox Creative https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1522067402999-ZNI4WWGME51VCE0PYHEW/image-asset.jpeg Operative Words - Fifty Futures The founders, in high spirits in The San Francisco Chronicle https://www.operativewords.com/blog/2014/06/jaunt-story-behind-name.html monthly 0.5 2014-06-30 https://www.operativewords.com/blog/2014/01/naming-colors-my-interview-in-boston.html monthly 0.5 2018-03-07 https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1520408773073-1KB7FNQ2O6O12GAGU26M/28circles.jpg Operative Words - Naming Colors: My interview in The Boston Globe https://www.operativewords.com/blog/2013/12/funny-business-game-for-namers.html monthly 0.5 2014-03-12 https://www.operativewords.com/blog/2013/11/five-ways-to-create-great-free-domain.html monthly 0.5 2024-11-12 https://www.operativewords.com/blog/2013/11/omphalos-word-tasting-on-sesquiotic.html monthly 0.5 2018-03-06 https://www.operativewords.com/blog/2013/05/secrets-of-brand-namer-interview.html monthly 0.5 2013-06-01 https://www.operativewords.com/blog/2013/04/the-names-of-mit-media-lab-how-to.html monthly 0.5 2018-03-12 https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1520375137765-H5I1QUHHVMV385NLZPT3/Liberated+Pixels.png Operative Words - The Names of MIT Media Lab: How to Describe an Innovation https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1520375216285-CHNLC9S1FS8SDNQJJX64/Storied+Navigation.png Operative Words - The Names of MIT Media Lab: How to Describe an Innovation https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1520375245294-10NG2GQH3BA8LCO4DO7T/Hyperinstruments.png Operative Words - The Names of MIT Media Lab: How to Describe an Innovation https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1520375272338-BMFUNGZPLL0I2AEYV4GE/Cornucopia.png Operative Words - The Names of MIT Media Lab: How to Describe an Innovation https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1520375306370-EYDTWCGXPKHI3IEELWXL/Eyering.png Operative Words - The Names of MIT Media Lab: How to Describe an Innovation https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1520375327959-BCJ9FPZEPKG1GIK2HJDE/Audio+spotlight.png Operative Words - The Names of MIT Media Lab: How to Describe an Innovation https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1520375352208-BTS53DU4T77YUFYQZKD4/Singing+Fingers.png Operative Words - The Names of MIT Media Lab: How to Describe an Innovation https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1520375366940-WR15J0A5NGN9HCB8YQWT/Ambient+furniture.com.png Operative Words - The Names of MIT Media Lab: How to Describe an Innovation https://www.operativewords.com/blog/2013/02/fibblestax-naming-storybook.html monthly 0.5 2013-02-03 https://www.operativewords.com/blog/2013/01/i-hate-ugly-words-my-interview-on.html monthly 0.5 2018-03-26 https://www.operativewords.com/blog/2012/09/wanderful-story-behind-name.html monthly 0.5 2012-09-10 https://www.operativewords.com/blog/2011/12/pause-brand-for-our-time.html monthly 0.5 2019-02-23 https://www.operativewords.com/blog/2011/09/brand-architectonics-from-mind-of-gucky.html monthly 0.5 2018-03-26 https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1522066287149-1TRR8X06FOK3WLJYKUY5/house+of+brands.png Operative Words - Brand architectonics from the mind of Gucky No, not that sign. https://www.operativewords.com/blog/2011/08/how-to-create-names-using-worlds-most.html monthly 0.5 2024-11-12 https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1522036425228-BU6TGY7Y75T3TY9C96AS/Screen+Shot+2018-03-25+at+8.44.49+PM.png Operative Words - How to create names using the world’s most powerful naming tool Some of the English corpora you’ll find on Sketch Engine https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1522042675363-OANW8BEGAOCVMTQBJL0L/image-asset.png Operative Words - How to create names using the world’s most powerful naming tool A concordance of the word strong https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1522036524510-5N0LJPR4WWJLD7I9JZ8R/Screen+Shot+2018-03-25+at+8.45.58+PM.png Operative Words - How to create names using the world’s most powerful naming tool Click Word Sketch on the left to get started https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1522036578127-6BS59Z4VHNLP40WUL3ZR/Screen+Shot+2018-03-25+at+8.46.52+PM.png Operative Words - How to create names using the world’s most powerful naming tool Part of the Word Sketch of strong https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1522036639833-T8Q2KS2EM7UFP3MIQXGY/image-asset.png Operative Words - How to create names using the world’s most powerful naming tool Scroll through the Word Sketch to explore further https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1522036697117-W65O2D0BWBUXCAV2552Q/image-asset.png Operative Words - How to create names using the world’s most powerful naming tool What’s another world for thesaurus? https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1522036778772-QV4RL5MEAY8JVQXU80EL/Screen+Shot+2018-03-25+at+8.51.01+PM.png Operative Words - How to create names using the world’s most powerful naming tool Thesaurus Rex https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1522036894390-OW7G98V07YX8NE8CLFGI/image-asset.png Operative Words - How to create names using the world’s most powerful naming tool Learn what two words have in common https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1522036956310-MWJZ15BZNOSK1WP6YZPT/Screen+Shot+2018-03-25+at+8.52.30+PM.png Operative Words - How to create names using the world’s most powerful naming tool A Sketch-Diff comparing strong and fast https://www.operativewords.com/blog/2011/07/lytro-camera-of-future-named-by.html monthly 0.5 2013-09-09 https://www.operativewords.com/blog/2011/06/business-people-are-people.html monthly 0.5 2011-06-30 https://www.operativewords.com/blog/2011/06/bracket-story-behind-name.html monthly 0.5 2011-07-01 https://www.operativewords.com/blog/2010/10/bullshit-free-branding.html monthly 0.5 2017-05-22 https://www.operativewords.com/blog/2010/04/truth-is-stronger-than-fiction_28.html monthly 0.5 2010-05-14 https://www.operativewords.com/blog/2010/02/red-flags-and-red-herrings-nuances-of.html monthly 0.5 2018-05-21 https://www.operativewords.com/blog/2010/02/scribe-winery-strategy-is-thy-muse.html monthly 0.5 2010-06-09 https://www.operativewords.com/blog/2009/11/run-client-run-stories-from-17-year.html monthly 0.5 2009-11-17 https://www.operativewords.com/blog/2009/11/equal-and-opposite-reaction-how-to.html monthly 0.5 2018-03-26 https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1522065755846-03Q1DUAU7ND5N9WMAN6E/1280px-Lion_tamer_%28LOC_pga.03749%29.jpg Operative Words - An equal and opposite reaction: How to wrangle emotions and subjectivity in a naming program https://www.operativewords.com/blog/2009/11/whats-in-namer.html monthly 0.5 2018-04-17 https://www.operativewords.com/blog/2009/11/creative-names-easy-way.html monthly 0.5 2024-11-12 https://www.operativewords.com/blog/2009/10/describe-different_16.html monthly 0.5 2018-08-22 https://www.operativewords.com/blog/2009/10/branding-mavericks.html monthly 0.5 2018-03-06 https://www.operativewords.com/blog/2009/07/pattern-energy-story-behind-name.html monthly 0.5 2018-03-06 https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1520373822952-ELCQQE6D5C405A48VTVQ/pattern.jpeg Operative Words - Pattern Energy: The story behind the name https://www.operativewords.com/blog/2009/05/decisions-decisions-how-to-research.html monthly 0.5 2025-07-03 https://www.operativewords.com/blog/2009/06/where-are-most-creative-names.html monthly 0.5 2017-04-26 https://www.operativewords.com/blog/2009/06/instinct-as-enemy-how-to-sell-in-new.html monthly 0.5 2018-03-21 https://www.operativewords.com/blog/2009/05/case-for-coining.html monthly 0.5 2020-12-02 https://www.operativewords.com/blog/2009/05/knowledge-vs-naivete.html monthly 0.5 2009-09-11 https://www.operativewords.com/blog/2009/05/kick-bucket.html monthly 0.5 2018-03-05 https://www.operativewords.com/blog/2009/04/real-words-make-better-brand-names.html monthly 0.5 2009-09-11 https://www.operativewords.com/blog/2009/04/speechless.html monthly 0.5 2018-03-06 https://www.operativewords.com/blog/2009/04/post-impressionism.html monthly 0.5 2009-09-11 https://www.operativewords.com/blog/2009/04/what-traffic-can-teach-us-about-naming.html monthly 0.5 2009-09-11 https://www.operativewords.com/blog/2009/04/dot-com-is-todays-800-number.html monthly 0.5 2009-10-22 https://www.operativewords.com/blog/2009/03/birth-of-descriptor.html monthly 0.5 2009-10-22 https://www.operativewords.com/blog/2009/03/pun-is-mightier.html monthly 0.5 2009-03-28 https://www.operativewords.com/blog/2009/03/its-ok-but-its-no-reusing-old-graves.html monthly 0.5 2009-03-27 https://www.operativewords.com/blog/2009/03/my-complete-profile.html monthly 0.5 2014-01-28 https://www.operativewords.com/blog/2009/03/why-i-do-what-i-do.html monthly 0.5 2010-08-30 https://www.operativewords.com/blog/category/credentials monthly 0.5 https://www.operativewords.com/blog/tag/linguistics monthly 0.5 https://www.operativewords.com/blog/tag/global+names monthly 0.5 https://www.operativewords.com/blog/tag/paradox+resolution monthly 0.5 https://www.operativewords.com/blog/tag/product+naming monthly 0.5 https://www.operativewords.com/blog/tag/domain+names monthly 0.5 https://www.operativewords.com/blog/tag/research monthly 0.5 https://www.operativewords.com/blog/tag/taglines monthly 0.5 https://www.operativewords.com/blog/tag/descriptors monthly 0.5 https://www.operativewords.com/blog/tag/nomenclature monthly 0.5 https://www.operativewords.com/blog/tag/slogans monthly 0.5 https://www.operativewords.com/blog/tag/how-to monthly 0.5 https://www.operativewords.com/blog/tag/customer+empathy monthly 0.5 https://www.operativewords.com/blog/tag/coined+names monthly 0.5 https://www.operativewords.com/blog/tag/press+quotes monthly 0.5 https://www.operativewords.com/blog/tag/process monthly 0.5 https://www.operativewords.com/blog/tag/brander%27s+paradox monthly 0.5 https://www.operativewords.com/blog/tag/real+words monthly 0.5 https://www.operativewords.com/blog/tag/exposure+effect monthly 0.5 https://www.operativewords.com/blog/tag/bad+names monthly 0.5 https://www.operativewords.com/blog/tag/technology monthly 0.5 https://www.operativewords.com/blog/tag/trademarks monthly 0.5 https://www.operativewords.com/blog/tag/creative+tools monthly 0.5 https://www.operativewords.com/blog/tag/consensus monthly 0.5 https://www.operativewords.com/blog/tag/naturalness monthly 0.5 https://www.operativewords.com/blog/tag/name+story monthly 0.5 https://www.operativewords.com/blog/tag/presenting monthly 0.5 https://www.operativewords.com/blog/tag/strategy monthly 0.5 https://www.operativewords.com/blog/tag/memorable+names monthly 0.5 https://www.operativewords.com/blog/tag/creative+names monthly 0.5 https://www.operativewords.com/blog/tag/stopping+power monthly 0.5 https://www.operativewords.com/blog/tag/company+naming monthly 0.5 https://www.operativewords.com/blog/tag/interview monthly 0.5 https://www.operativewords.com/test daily 0.75 2018-07-18 https://www.operativewords.com/test/2018/6/12/3kxk51nliieab9jxsss3xwg9vas7w0-6kxct monthly 0.5 2018-07-18 https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1531897418473-36P610T2UNTGKI4G539E/cropped+Tree_of_life_by_Haeckel.jpg test - How to Name: Explore Concepts, not Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1528864534511-97MA35THA1B2B9825AWY/Slide1.jpg test - How to Name: Explore Concepts, not Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1528864581596-WZCQP8RKA4DHBTDUP97D/Slide2.jpg test - How to Name: Explore Concepts, not Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1528837358162-YKCOPZGY64FR1V0J88ND/semantic+tree+final.png test - How to Name: Explore Concepts, not Words https://www.operativewords.com/test/tag/linguistics monthly 0.5 https://www.operativewords.com/test/tag/how-to monthly 0.5 https://www.operativewords.com/home daily 1.0 2026-08-03 https://images.squarespace-cdn.com/content/v1/573a04372fe131630fd25157/1469729752911-UFETSG39XPIFRSHOM0XH/hero_pattern.png <p class="" style="white-space:pre-wrap;">We Name THings</p> https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1593996329915-OFL3C26PWKBRR8KI4U4C/weird+science+image+from+new+york+times+magazine+article <p class="" style="white-space:pre-wrap;">We Name THings</p> https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/03d83d69-7f4b-48d3-b407-b5c720623865/NYT+logo+.png <p class="" style="white-space:pre-wrap;">We Name THings</p> https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1578607583877-X04EK1J0U35GSXJYG3WK/bbc+news+logo <p class="" style="white-space:pre-wrap;">We Name THings</p> https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/84c8f651-99cc-48e4-a840-bd0787ffd2d2/fortune+logo.png <p class="" style="white-space:pre-wrap;">We Name THings</p> - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1612392350393-9OSRY9W5JU8I3X3LPKUR/wonderburst+logo+3_result.jpg <p class="" style="white-space:pre-wrap;">We Name THings</p> Wonderburst named by naming expert Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1549930519318-TJ2TS6HRYD2VQ9ZX2D8J/tonal+logo+unnamed.jpg <p class="" style="white-space:pre-wrap;">We Name THings</p> Tonal named by naming expert Anthony Shore of Operative Words. Another world’s first invention named by Anthony Shore.. https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784259672106-H93QN9MEMZZY5H7NWXVA/Hemispheric+logo+white+background+with+white+space_result.jpg <p class="" style="white-space:pre-wrap;">We Name THings</p> Hemispheric AI named by naming expert Anthony Shore of Operative Words. Another world’s first invention named by Anthony Shore. https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1631917934856-QD26WCKUJTZLPIRLQO82/fitbit+sense+newest_result.jpg <p class="" style="white-space:pre-wrap;">We Name THings</p> Fitbit Sense named by naming expert Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1512672600356-CX2PV8DBVA4XOKJ8OKFN/plume.png <p class="" style="white-space:pre-wrap;">We Name THings</p> Plume named by naming expert Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1512668378957-RGYLWW2LPZQTYPDO64YI/virgin+voyages.png <p class="" style="white-space:pre-wrap;">We Name THings</p> Virgin Voyages named by naming expert Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1599519790732-A5K96XJECQR2OLT9YDIV/Swoop+image_result.jpg <p class="" style="white-space:pre-wrap;">We Name THings</p> Swoop MRI named by naming expert Anthony Shore of Operative Words. Another world’s first invention named by Operative Words. https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1715194837294-29JNVE59ZEY0QTPP20KU/Turntide-Logo-BlueBlack-R_result.jpg <p class="" style="white-space:pre-wrap;">We Name THings</p> Turntide named by naming expert Anthony Shore of Operative Words. https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1512669211251-IQC3FS5L70DIMYCZ76Z1/Screen+Shot+2017-12-07+at+9.53.03+AM.png <p class="" style="white-space:pre-wrap;">We Name THings</p> Starry named by naming expert Anthony Shore of Operative Words. https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1599374340783-3DWZ361ZMODOU6VAQO44/tender+and+true+dog_result.jpg <p class="" style="white-space:pre-wrap;">We Name THings</p> Tender & True pet foods named by naming expert Anthony Shore of Operative Words. https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1519314431058-ZEE4ZWX7H63N22SNHQ71/love+is+a+four+legged+word.jpg <p class="" style="white-space:pre-wrap;">We Name THings</p> Love is a Four-Legged Word tagline for Whole Paws (Whole Foods) https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1654357073450-L5WTGPG7NZHY2RSLKITE/Evident+with+tagline.jpg <p class="" style="white-space:pre-wrap;">We Name THings</p> Seeing is Solving tagline for Evident https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1519314655934-SS704425XGYPL1BRUDEP/food+for+the+fun+of+it.png <p class="" style="white-space:pre-wrap;">We Name THings</p> - Created at Landor Food for the Fun of It! tagline for Frito-Lay https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1594003295997-YHH8NQZV63NRAYRXRP07/Vote+for+your+life_result_1.jpg <p class="" style="white-space:pre-wrap;">We Name THings</p> #VoteForYourLife tagline https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1520366376258-S3L8WJXXS63G1EHN7N7N/pattern+tag.png <p class="" style="white-space:pre-wrap;">We Name THings</p> Energy for Generations tagline for Pattern Energy https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1604427585755-9WLRG9XNG6N1JMGE1YEP/flora+made+dairy+descriptor+for+Perfect+Day <p class="" style="white-space:pre-wrap;">We Name THings</p> https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1604427621290-LSI1N3CR9ZCUIJVN7F4A/skydio+self+flying+camera_result.jpg <p class="" style="white-space:pre-wrap;">We Name THings</p> https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1604427642302-LQMTUO4APAQI8E6IGTGN/precision+grill+descriptor+for+Cinder <p class="" style="white-space:pre-wrap;">We Name THings</p> https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1513147062095-7WWH3V1QM86G1RRWLLT5/small+data.jpg <p class="" style="white-space:pre-wrap;">We Name THings</p> https://www.operativewords.com/portfolio daily 0.75 2026-07-24 https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1549930651192-VW9VCSG6D0GFTA3ZPKB1/tonal+logo+unnamed.jpg Portfolio Tonal named by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784648522722-0SOV2ERKW9ARHKV2KB57/01+Adobe-Lightroom.jpg Portfolio Adobe Lightroom was named by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784258745607-45WATS4CNPNM9F3K1DX2/Hemispheric+logo+white+background+with+white+space_result.jpg Portfolio Hemispheric AI named by naming expert Anthony Shore of Operative Words. It is a world’s-first product. https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784648522751-XXQ4DFKL65JAU754EXR3/02+Accenture.jpg Portfolio The Accenture naming project was directed by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784648523878-W610W6R5W058WQB0YT7J/03+Snapdragon.jpg Portfolio The Qualcomm Snapdragon naming project was directed by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1733248773214-YAS5M2SMR0AK8S1DUEV9/Parasail+white+logo_result.jpg Portfolio Parasail AI named by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1654357146824-AR01YFQ2ZG9Z216RK46L/Evident+with+tagline.jpg Portfolio Evident, the microscopy spin-off of Olympus Life Sciences and Olympus Industrial, was named by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1793300012636-X87AMCGJD7JLR6SWYEBB/Riser+Benefits+logo+500x500+result.png Portfolio Corporate name for Inspira Financial’s new health and benefits company, an AI-enabled platform that helps employees understand and use their benefits in one health wallet. Riser Benefits brings together First Dollar’s technology with the benefits administration of PayFlex and Benefit Resource. Launched October 2026. Name created by Anthony Shore of Operative Words. https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1767119986592-OVB1YQONU40A1RUW6YA3/The+Infinite+Coast+logo_result.jpg Portfolio The Infinite Coast in British Columbia was named by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1749528240230-940GXR1YD34GSF2QPHAW/Goodword+logo_result.jpg Portfolio Goodword was named by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1736958313543-V31QNO1N1TODEYJ6VUDM/GROWL_LOGO_ORANGE_SAND+2_result.jpg Portfolio Growl connected boxing platform was named by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784648524026-8L8QO4JIGCB3AR1ERGU4/04+Avaya.jpg Portfolio Avaya was named by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1694715414924-3THC1DMGEQMOWZZ3H4KV/Ourself+logo+_result.jpg Portfolio Ourself women’s health app was named by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1512848231321-MXSBVQC5LN6MY1QBUXSE/Starry.png Portfolio Starry was named by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1779319215525-EXGYOP8OHPF8EH1G5QVW/Highwire+logo_result.jpg Portfolio Highwire high-performance training by Knopman Marks named by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1617243316515-4LUVCW6X3TPY8OC9ZSA5/AboveBoard+logo_result.jpg Portfolio Aboveboard diversity board and C-suite placement firm was named by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1756160807514-4NR9RWPJ30X3P8N3VOQ5/Optive+AI+logo_result.jpg Portfolio Optive AI MRI image enhancing technology was named by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1599368866757-UMIZ6FBTMO74DTNAIV8D/fitbit+sense+newest_result.jpg Portfolio Fitbit Sense, Fitbit Blaze, Fitbit Surge, Fitbit Ionic, and Fitbit Flyer were named by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1512848230693-F1E50HQNVH09VJI8YAZF/plume.png Portfolio Plume mesh networking platform was named by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784648525160-O3MVP9X2H2XQFRWFN8J3/05+Slow-Churned.jpg Portfolio Dreyer’s and Edy’s Slow Churned ice cream was named by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1754941720371-KUSXTL2YUZXXNZ45XYFZ/Plotline+Wine+Logo+and+Slogan+cropped_result.jpg Portfolio Plotline wine was named by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1605118122425-NLSMPKFDM1F8R5GAF68V/Humantold_SocialShare_result.jpg Portfolio Humantold therapy clinics were named by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1594325947520-T5I79DGT3ZHJSW6AYMUD/Turntide-Logo-BlueBlack-TM-bySMC_result.jpg Portfolio Turntide sustainable engines were named by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1520029317115-IHYGMQHZI8DI0CR1A1PJ/Mythic+Logo+Mythic+under+M.jpg Portfolio Mythic AI was named by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1678128336001-6XK4DP38AL68EPWFY7ZW/Mwah_result.jpg Portfolio Mwah! dairy-free cheese and gelato was named by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1758643319231-DUJCSBURGRUMI4YR8GHM/homegame+logo+1_result.jpg Portfolio Homegame Ventures was named by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1571790390060-8L68RD8TV70YG3454MJP/utmost+with+symbol_result.jpg Portfolio Utmost SaaS (now owned by Workday) was named by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1512926486638-A6ZXNCK9BZNGZO6JCIN4/virgin-voyages-logo+dark.jpg Portfolio Virgin Voyages was named by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1647891514355-HAHYTP42MR5WZ4T8PUT2/Lumanity_Logo_Color_result.jpg Portfolio Lumanity was named by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1612392451521-ZQK9MS1VH665VR3Q9PVC/wonderburst+logo+3_result.jpg Portfolio Wonderburst, the non-fiction production company of the Russo Brothers, was named by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1631919332347-ZCUZ5MTGL5US7IOBWA97/taut-ow-750.png Portfolio Taut AI was named by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1765567527118-ZVS86SA9IXCES71KXCNK/Focalist+cropped_result.jpg Portfolio Focalist, the world’s first handheld robot for interventional medical procedures, was named by Anthony Shore of Operative Words. https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784648525195-I49LFI00O9VDO5QKSTXR/06+Panorama.jpg Portfolio Panorama Meats was named by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1575581078841-6JAT2MPDT7T338NO9VS6/Mantle+Logo_result.jpg Portfolio Mantle 3D additive metal printing, was named by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1512848230111-SRFR09G1KJGNJB3MNNOK/glint.png Portfolio Glint, now owned by LinkedIn, was named by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1617238828136-8OGN2JUKA9N893SN4ECW/Right+by+You+logo+horizontal+w_+white+space_result_1.jpg Portfolio Right By You was named by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1660248027092-BARG45JID71OZXWM5K9Y/Twang_result.jpg Portfolio Twang was named by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1599345106723-9W0UXDWKC6TDSC50Y3TI/Swoop+image_result.jpg Portfolio Swoop, the world’s-first portable MRI, was named by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1713203774494-972JNXC3R72IHVKH2TR6/Lightbird+logo_result.jpg Portfolio Lightbird AI customer service CX company named by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1603990921839-U7QRESFSWCDSPJ1K4W8L/Rather+Outdoors+logo.jpg Portfolio Rather Outdoors fishing tackle holding company named by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1681316207003-DL52JOREJFGJPXBOYIS0/Screenshot+2023-04-12+at+9.15.58+AM_result.jpg Portfolio Proclaim oral irrigator and product descriptor named by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1730829213496-GIXQ8WK0DIAK9BTHRQKW/MaxTack+logo_result.jpg Portfolio Medtronic MaxTack motorize fixation device, a medical device named by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1616458159154-UWHBSP3V1SF8LUTSVLJL/Biovanescence+2_result.jpg Portfolio Biovanescence, a proprietary environmental scientific term for RWDC, named by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1631737664146-4VAOOFF2HOKDZ5HJKGE1/Immediate+logo+241015149_394583525350715_3200318662381580551_n.png Portfolio Immediate Beer, a hyperlocal and environmentally sustainable beer, named by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1599594220233-N1OFLUCIR6O16ON8Q6DQ/roofstock+square.png Portfolio Roofstock single-family rental real estate investment platform and startup unicorn named by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1658522637590-GUBG9OPBGJF06YB91O77/Cloudhouse.jpg Portfolio Cloudhouse by Roofstock named by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1594004222224-IYFL0SFFCTY6TF1EBHX5/Material-Logo_result.jpg Portfolio Material Security email security platform and startup unicorn named by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1698781006288-FN06KUJWL46SUZO8EZMH/Medtronic+RespArray+logo.jpg Portfolio Medtronic RespArray patient monitor was named by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1699740558622-1PH1UGWYAFEKVSQNWO9M/Blue+Zebra_result.jpg Portfolio Blue Zebra glass crafts was named by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1512848230807-PJIWS751NUWTSI1A5KSS/Jaunt.png Portfolio Jaunt VR was named by Anthony Shore of Operative Words, and the story is featured in The New York Times Magazine article “The Weird Science of Naming New Products” https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1593997459717-Y54082LGGC502TUL4ZW5/Remedy+PAC+logo_result.jpg Portfolio Remedy PAC was named by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1593997459667-V9BW7DLW9FM47TW2LW9H/Vote+for+your+life_result.jpg Portfolio #VoteForYourLife campaign named by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1715098112210-9YOL6K6IPNDIOKZXRK57/Authorium+logo_result.jpg Portfolio Authorium AI complex document platform was named by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1691780280391-08PTGSKZ2430L39Z1407/Meanwhile_Wordmark_GreenBlack_RGB_result.jpg Portfolio Meanwhile bitcoin life insurance company named by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1599374456267-4QRG4KDF2Y1N26YGK7VH/tender+and+true+dog_result.jpg Portfolio Tender & True organic pet food named by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1733953858023-SGGSYJHSENK8SVDRV3MT/avathon+new+logo_result.jpg Portfolio Avathon industrial AI company named by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1550862953972-9FH4GG6292N4RZ6ZC76D/formulyst+logo_result.jpg Portfolio Formulyst skincare named by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1553537309132-YE2KH296QEROYIXWXDYG/Continuum+logo_result.jpg Portfolio Continuum named by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784648526460-KQJ8Y0HUWQ82LPG870KC/07+FedEx-Custom-Critical.jpg Portfolio FedEx Custom Critical was named by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1604423140114-B386QWESKHRPGWR565P0/AMPL+logo+Ampleforth_result.jpg Portfolio Ampleforth cryptocurrency named by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1619576665533-0T8TQ9FS1KZQRUWY4MJ7/Forth+logo_result.jpg Portfolio Forth cryptocurrency named by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1634587719602-YPN1TP9D3ST0124XYD1W/greybeard+logo_result.jpg Portfolio Greybeard Cannabis named by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1723479250475-K7IOTE4WD4SRA370K0KL/Set+%26+Save+Logo_result.jpg Portfolio Oportun Set & Save AI savings product named by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1614819336481-A7DEU53ZFKYBU8RYIETP/carrot+%26+stick+logo_result.jpg Portfolio Carrot & Stick skincare named by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1677779819500-RNWWIKV0BI460NJZCA6N/Eko+Sensora+logo.jpg Portfolio Eko Sensora heart defect AI named by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1649873543094-JFK4ZI7QA3T2YW7VNID7/Neptune+logo.jpg Portfolio Neptune CT scanner named by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1662569430743-0YUKDY2BT1I5T9C690PT/Zinnia+logo_result.jpg Portfolio Zinnia insurance innovation platform named by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784648526504-XCJ00OZVC9G4X937QLWC/08+Freescale.jpg Portfolio Motorola spin-off, Freescale Semiconductor, was named by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1512848230566-KKFA2YF6J85D42E24PR9/zoa.png Portfolio Zoa lab-made leather by Modern Meadow named by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1723479250393-1LALVGVFRQ46LG604CGA/Regenity+logo+and+tagline_result.jpg Portfolio Regenity regenerative medical materials name and the tagline A Material Difference were created by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1599593419532-DSUFZT0MMKMOQOCIMW0C/lytro1_result.jpg Portfolio Lytro, the world’s first commercial light field camera, was named by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1695233806573-J2FNR2QMO4Q3DP21X7N8/Cala+kIQ+watch+result.jpg Portfolio Cala kIQ essential tremor and Parkinson's disease therapy wearable named by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1575581073068-ZSGHEOJBJDSJXXGSFYU8/Gantry+logo_result.jpg Portfolio Gantry commercial real estate bank was named by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1548162469311-1WAZY9D6R6MQCPAK5UF5/Storybox.png Portfolio Storybox was named by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1512848296189-I6MXGSNLP75HOGSEQRN8/Hardcraft+logo.png Portfolio Hardcraft metal product manufacturing was named by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1649873543041-BN9XQE6CPL06936S50Z8/Voyager+logo.jpg Portfolio Voyager CT software was named by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1604421057156-4N6HR1WNDAIE4LFFLYEN/dropcam+tabs+copy_result.jpg Portfolio Dropcam Tabs home security devices (now Google) was named by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1604415757107-YGTX1RRTZ7GIOCFY49UL/wanderful+app+icon_result.jpg Portfolio Wanderful interactive storybooks name created by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1604424988998-TN69APB5LZDC8M98I2OA/flora+made+dairy_result.jpg Portfolio flora-made dairy name and proprietary descriptor created for Perfect Day by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1619137530230-BQR7BTL4UA71IRGM7V6W/TINDLE-blue-logo_result.jpg Portfolio Tindle plant-based chicken name created by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784864052328-E29RFPH3CNMEO09UUSIW/Certegy_101_result.jpg Portfolio Certegy was named by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1604415823468-SJFK4PVTV4QIT8L27AD6/pattern_result.jpeg Portfolio Pattern Energy name created by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1512848231320-5M4DIY3OKJU3H1ZPRXXG/ionic.jpg Portfolio Fitbit Ionic name created by Anthony Shore of Operative words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1512848231068-ZSDVSRG035GJU44XTCF0/blaze.jpeg Portfolio Fitbit Blaze name created by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1599594148449-37SAE53RQKTTDX12R1IH/Fitbit%2BSurge%2Blogo_result.jpg Portfolio Fitbit Surge name created by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1599594158720-4783BGSXA2HQJR5NZYHV/flyer_result.jpg Portfolio Fitbit Flyer name created by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1520029486144-GM26VXMGI55WLRRF3T2J/love+is+a+four+legged+word+cropped.jpg Portfolio Love is a Four-Legged Word tagline for Whole Paws (Whole Foods) created by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1604418832952-VLG479UMLN2K8T2QDE3B/rapt+studio_result.jpg Portfolio Rapt Studio name created by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1550864035035-C7M94QH05I31G98WJKWG/blacktolp+articlepicture.php_result.jpg Portfolio Plantronics Blacktop headset name created by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1599594905365-KP9EJA5VH3OLZEX6OVR3/Rig500001+crop_result.jpg Portfolio Plantronics Rig gaming headset name created by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1599593362446-APR8SQV5Y7NHXW7VEEMT/Glow+logo_result.jpg Portfolio Glow insurance name created by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1512848230122-1G4AM3UHWF9EWYIOL3V4/velop.jpg Portfolio Linksys Velop name created by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784648527737-EM9TMIXV4KG5JV7UZ2GS/09+Amnesia.jpg Portfolio Amnesia ultra-lounge was named by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1599593502389-B2FFU7J075R8F8IBXMPP/montage+logo_result.jpg Portfolio Montage Health name created by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1604415691503-WNGE78ED4W31I2YX16VO/quell+band_result.jpg Portfolio Quell wearable pain relief name created by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1604415851633-TV9SKY7USJXRMLK1C3K5/rich+pageant_result.jpg Portfolio Rich Pageant branding agency name created by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784648527749-G5ACLZ860RX8SE46FZZW/10+Flying-Spoons.jpg Portfolio Flying Spoons restaurant was named by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1599594277846-1D98WOVXSIYO47YGKNKH/streetlane%2Blogo_result.jpg Portfolio Streetlane home management name created by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1604416813768-7JD2TSOJBAUI6I14QR37/Lyric_result_1.jpg Portfolio Lyric, the world’s first invisible hearing aid, name was created by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1512848230424-V6F30KJVZUMENS763QTZ/fond.png Portfolio Fond name was created by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1604419997207-CI89DW953O9SZ7FH7IAN/cinder_result.jpg Portfolio Cinder, the world’s first precision grill, name was created by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1599594304958-L4806J216B69O008EDFY/Chemetry%2Blogo_result.jpg Portfolio Chemetry name created by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1599594321177-QQBZGY8F94HO0BYC53AH/Future%2BForum%2BLogo_result.jpg Portfolio Future Forum, the Millennial Congressional Caucus, name was created by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784649080141-MO1S0JXIZC28C5X7VC2X/11+Soyjoy.jpg Portfolio Soyjoy was named by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784649080187-XYPGUPNKZYTC3WD3I7M3/12+GameChange.jpg Portfolio GameChange, the Accenture-Softbank joint venture incubator, was named by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1599594336560-UH62M5W6BT7UG89JB2UM/Wisewire%2Blogo_result.jpg Portfolio Wisewire AI education curriculum platform name was created by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1599594443573-82N8I7M4UNLX3G0JAEQD/zact+logo+bigger_result.jpg Portfolio Zact name created by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1604422763126-K0M0OPBXMC5WIO29HZNE/skydio+self+flying+camera_result.jpg Portfolio Skydio self-flying camera product descriptor was created by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1512848443955-EG4TSRWYNR0RS2BE25SP/Bracket+logo.png Portfolio Bracket clinical research company and platform name was created by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1599594646480-IAFLATN16FTULCAJH8QR/scribe2_result.jpg Portfolio Scribe Winery name created by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784649081396-33BEA9US02ZC2X4OIZ8H/13+Sound-Board.jpg Portfolio Sound Board was named by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1604421057112-C4VI34WDCI4I8EZ3SFU6/The+Self-Determination+Project_result.jpg Portfolio The Self-Determination Project classroom-in-a-bus name created by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784649081451-KEDR9YD334DBPY25HMAF/14+Flavor-Shots.jpg Portfolio TGIFriday’s Flavor Shots was named by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784649082692-BMUWY1DPVOLGJS7RP8PC/15+RiverSource.jpg Portfolio RiverSource, the American Express insurance and annuities spin-off, was named by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1599594586558-OWCA0XLBJVPGG0XJCDHS/Time%2BSavior%2Blogo_result.jpg Portfolio Time Savior name created by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784649082705-USEMKXCHD06Y19DCMI08/16+ChoicePoint.jpg Portfolio ChoicePoint, the Equifax spin-off, was named by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1599594622323-XT3LCWS66REA9QQGU52G/Trove%2Blogo_result.jpg Portfolio Trove sustainable food think tank name created by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784649084055-1LP3NT6QJ8SU4FOJ7V08/17+Incite.jpg Portfolio Incite magazine was named by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784649085761-F1HYI5A4UEF0EMW3RHS2/19+CUSP-Neiman-Marcus.jpg Portfolio CUSP boutique by Neiman Marcus was named by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784649084178-LNYOZQOM2Q8IPWDH7EXV/18+Systemworks.jpg Portfolio Norton SystemWorks was named by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1512858424877-69AAP1DOD8EPKWKWP1UQ/revue+software+package.jpg Portfolio Revue media management software name created by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1604422074725-8VX3RO8XOQGJOB79L5AS/Subtext+Research_result.jpg Portfolio Subtext Research name created by Anthony Shore of Operative Words for Martin Lindstrom https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784649085809-96OHFNBVY1BMTOL9CTUS/20+Lifehouse.jpg Portfolio Lifehouse was named by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1604415176897-9WNXXVWT1LKW1EPOWOG1/Brick+%26+Vine+logo_result.jpg Portfolio Brick & Vine name created by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784859121615-BXHB0186ES7SYSGB7EH8/21+JustGive.jpg Portfolio JustGive was named by Anthony Shore when he worked at Lexicon https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784859121644-C301EMU6IRAERCR82DIN/22+Zero.jpg Portfolio Zero Breast Cancer was named by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1604415361634-5AET5GXJKV1USL6QC4QA/Wove+Band+logo_result.jpg Portfolio Wove, the world’s first flexible wearable display, name created by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1604415421917-3OFTWTM9SLB0C3OMXCVJ/Laughing+Glass+logo_result.jpg Portfolio Laughing Glass cocktails name created by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784859122640-FSVMEV3KGPPSKCWHULSD/23+Catchlight-Energy.jpg Portfolio Catchlight Energy, the Chevron-Weyerhaeuser joint venture, was named by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1604415516944-M5SNMD2PL9Z2WFN6EAR8/autodesk+homestyler+logo_result.jpg Portfolio Autodesk Homestyler name created by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1604415541139-H1CL39KYKUNZSKMARHQY/New+Deal+Bootstrap_result.jpg Portfolio Bootstrap small-batch whiskey name created by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784859122689-RTYGJ5ILIY22IAFS89C3/24+Zima-Vibe.jpg Portfolio Vibe, the Zima for men by Coors, was named by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784859123712-SIGHAR3J1LAX3EIUHSDB/25+Ginger.jpg Portfolio Ginger Hotels, by Tata, was named by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784859422637-7INV6VI9OX1C97800JZF/26+Ascender.jpg Portfolio Ascender Brands was named by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1604415649251-CRLEE3EXWOHVZ2QDM8MP/Epicurean+Excursion_result.jpg Portfolio Epicurean Excursion food tour name created by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1604415649253-VXXLOXS7VLIY60F3HOMC/Flavor+Street_result.jpg Portfolio Flavor Street food tour name created by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1604415714995-DP88GA0020O16ZL8TK6O/blackwire+logo_result.jpg Portfolio Plantronics Blackwire corded headset name name created by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784859422656-CGWAMIGUIN23SRCLZBAQ/27+Sensata.jpg Portfolio Sensata, the Texas Instruments sensors and controls spin-off, was named by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1604429474276-AE329Y54UKVPHV19NFZU/Raw_result.jpg Portfolio RAW Recovery And Wellness name created by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784859423836-DFFGKFRDXJNBQIZRH111/28+Mylo.jpg Portfolio Sony Mylo was named by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784859423836-IYB2FQA8XYIIXRKGWKRA/29+Artist-Rising.jpg Portfolio Artist Rising was named by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784859425056-HBHP1J9FOYDJCMQUF06E/30+Feather.jpg Portfolio Earthlink Feather was named by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1604415895185-1WDN5CO7HUG82Y33O4P4/poptism+logo_result.jpg Portfolio Poptism name created by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784859633299-0IS742BQ2K4PW99Y5ZZB/32+Greatwide.jpg Portfolio Greatwide Logistics was named by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784859813252-Z6RRC5DY6OH3ERZ2MDXW/50+Instinct.jpg Portfolio Samsung Instinct — and many other Samsung mobile phones — was named by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784859633267-O1ZWBENR5S3CIFGR35N7/31+Element-Six.jpg Portfolio Element Six, the industrial design business of De Beers diamonds, was named by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1604416002188-C1G3TJI8K4JY650E5URA/Pause+package_result.jpg Portfolio Pause relaxation beverage name created by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1604417705556-VYJV3ZCJFV69ZJQB5UGV/Run+Brain+Run_result.jpg Portfolio Run Brain Run team building name created by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784859634465-366BSUF96QUM2PKO0E0W/33+Artisee.jpg Portfolio Café Artisée, in South Korea, was named by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1604416064525-Q817OL5M0GURO90A0Q8Q/Hometown+Advantage_result.jpg Portfolio Hometown Advantage name created by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1604418835110-UYQCG08JIMNUFP1ATORG/marrow_result.jpg Portfolio Marrow, a band based in San Francisco, name created by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784859634484-GVADXOAC1UU0Q6DC6MJZ/34+Conifer.jpg Portfolio Conifer Health Solutions, by Tenet Healthcare, was named by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1604422075269-LXVESX5GXSX6D4O5NHJA/Protocol+First_result.jpg Portfolio Protocol First name created by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1604416851048-5YH6QB7MSUXXTD1CS1BZ/Situate_result.jpg Portfolio Medtronic Situate name created by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784859635461-XH0I5YYVXM2RARTLLS3Q/35+Avanade.jpg Portfolio Avanade, the joint venture of Accenture and Microsoft, was named by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784859635696-ITB8DX2MRZTMQE02FLL0/36+Facet.jpg Portfolio Facet Biotech was named by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784859805841-LZO95IOQIN64LA196EXC/37+Open-Path.jpg Portfolio Open Path was named by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784859805881-HGJL1P9D17OSKXK3B9MY/38+Kixx.jpg Portfolio Kixx Lubricants and Motor Oil was named by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784865093899-OI9H6ALDZ61OKVBRAMNS/Transpoint+logo_result.jpg Portfolio Transpoint, the Microsoft-First Data joint venture, was named by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1604417339710-IOM6DGIJURT8D535MYQV/brainforest_result.jpg Portfolio Brainforest software name created by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1604419562832-3EM3P21614RM78IOZC46/Big+Red+Arrow+logo_result.jpg Portfolio Big Red Arrow name created by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1604418837613-O87D3PJMYCYQ34VKNQL5/keeps+2_result.jpg Portfolio Keeps name created by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1599594549304-JRPY5G9STEK08JVKI2B8/Fanhattan%2Blogo%2Bcropped_result.jpg Portfolio Fanhattan name created by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1604419994962-5Y1FFS9YX5ZMHAJJFMZ0/spokes_result.jpg Portfolio Plantronics Spokes name created by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784859807041-56FG9RI8TXQPDPPEC38Q/39+Velo.jpg Portfolio Philips Velo was named by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784859807056-DADV3RYKJ63XJX3VSVXV/40+Earthpark.jpg Portfolio Earthpark was named by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784859808296-SNYYZLWEFLK4UOMNEQCH/41+Vantive.jpg Portfolio Vantive Partners by H&R Block was named by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784859811373-W3YCF3W14AGV5ZTTXKQ3/47+ActiMates.jpg Portfolio Microsoft ActiMates was named by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1604418832232-K10DBGYTVP4C648OUKKZ/scamper+copy_result.jpg Portfolio Scamper name created by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1604418832227-Q13YTVZJ05V1TCFB6162/valchemy_result.jpg Portfolio Valchemy (now IBM) name created by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784859808301-DXO43PG8VDA7NIWUO3QL/42+Meritor.jpg Portfolio Meritor Automotive, the Rockwell Automotive spin-off, was named by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784859809226-KGSUP50FIE7666032QNM/43+Menu-del-Sol.jpg Portfolio Menu del Sol, Mexican frozen foods, was named by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1604418835100-OIQW2G9WZXCLM4KZK0WD/meevee_result.jpg Portfolio Meevee name created by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1604418838335-F6YBCTE7RWUN1EP32PT3/hp+field+house_result.jpg Portfolio HP Field House name created by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1604418838596-RYWI30VZJ3C5KKJ96SIN/first+person_result.jpg Portfolio First Person Fitness name created by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784859809536-DSIFICGKUVJSQY45CA5S/44+Activa-Park.jpg Portfolio Activa Park was named by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1604418845312-YCCKX9TN77SQBP8LRXFE/qbit_result.jpg Portfolio Qbit name created by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784859810352-4PD8OIK2Q53QEBIYCYOQ/45+Exponent.jpg Portfolio Coleman Exponent was named by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784859810774-CJP4SER10YPU6A51557W/46+Broadleaf.jpg Portfolio Broadleaf was named by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1604418845387-UXU7LGGV31B0227GSUOV/aviat_result.jpg Portfolio Aviat Networks name created by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1604416196533-ZSLI4U8C7LLRRKVXAFU2/DwellAware+logo_result.jpg Portfolio DwellAware name created by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1604419995220-SXOO5TD6W9213DFNQP5T/lumetra_result.jpg Portfolio Lumetra Health Solutions name created by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1604415949173-W251FVA94TK5F8C00Y3P/Aptive+logo_result.jpg Portfolio Aptive name created by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1604422218202-SFF97OBR63567NDLQUWO/zibo+logo+2_result.jpg Portfolio Zibo name created by Anthony Shore of Operative Words https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784859812015-5WJTXZH3ZDP4EW2XEJSA/48+Xiameter.jpg Portfolio Xiameter by Dow Corning was named by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784859812605-X50CIPT2F22L29QRD5ND/49+Active-Answers.jpg Portfolio Compaq Active Answers was named by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784859813634-H46N7C3H9JBB7AC3SOD3/51+Lifepak-Express.jpg Portfolio Lifepak Express by Medtronic was named by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784859814213-F2A6N8RJ56WFAHXIPKB8/52+Kanisa.jpg Portfolio Kanisa was named by Anthony Shore https://www.operativewords.com/contact daily 0.75 2026-09-15 https://www.operativewords.com/about daily 0.75 2026-10-04 https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1520028404338-USE5458X3S1LP7ZOXK22/Bio+shot+NEW.jpg Hi, I’m Anthony Shore https://www.operativewords.com/press daily 0.75 2026-09-15 https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/d3b8f91e-fa3a-4d03-bdd4-ad12f2101751/Image+1.jpeg News Coverage - Make it stand out Image credit Chantal Jahchan for The New York Times https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/8ad42ae5-c4b6-4e27-bbdd-ceb82d11ffcc/Screenshot+2026-02-28+at+10.13.05%E2%80%AFAM.png News Coverage - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/ae3377a3-0e2f-43c5-a250-e42ed0e68dad/Image.jpeg News Coverage - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/e82f3f1a-b6df-4b36-bd31-b51928adcee6/Firebrand_podcast-episode-100.png.webp News Coverage - Make it stand out Anthony Shore on the Firebrand Podcast, discussing how to create memorable, legally protectable startup names in the AI era. https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/14294e36-2370-44a9-aae5-88b5f353a2eb/Screenshot+2024-05-07+at+9.57.34%E2%80%AFAM.png News Coverage - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/c95fe4aa-23a4-40d8-97dd-ea0e515635ce/tempImageT5s0BB.jpg News Coverage - Make it stand out Me, about to see JRAD at the Frost Amphitheatre. https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/64ddb1ed-11e9-4e53-9698-7adcb66d1d2a/Screenshot+2023-09-28+at+9.57.59%E2%80%AFAM.png News Coverage - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/e8bf2144-554d-444f-a031-aabfd4ef52cc/Screenshot+2023-11-07+at+11.12.35%E2%80%AFAM.png News Coverage - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/6e60a66f-a29c-4529-b1fd-06b9ca73b4d1/Screenshot+2023-04-25+at+12.06.18+PM.png News Coverage - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/0989a53b-6ae9-4cd9-8a0b-28c0b99b6483/Screen+Shot+2022-12-15+at+8.20.39+AM.png News Coverage - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/5cf75130-7db9-4972-8b05-193522319c94/Screen+Shot+2022-11-14+at+8.22.16+AM.png News Coverage - Make it stand out Who’s https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/7f2073bd-fb19-4db6-9569-5c88134920a2/Screen+Shot+2022-06-09+at+1.18.22+PM.png News Coverage - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/18756ac5-7424-4c4a-b0e9-8b2e8227b135/Screen+Shot+2022-06-09+at+1.06.22+PM.png News Coverage - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/be4cd6e7-d7a5-42d5-8567-126afb698de6/Screen+Shot+2022-06-09+at+1.25.23+PM.png News Coverage - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/ae07fc5f-7ba5-4066-b1c1-3e74dc83ad43/Screen+Shot+2021-11-02+at+9.03.50+AM.png News Coverage - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/c0c55571-50c2-43d0-8806-57015bdbd92d/Screen+Shot+2021-10-23+at+8.57.12+AM.png News Coverage - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1619891200053-PR0WDDVM1PZXUQ5GGE6S/hot+vax+2.jpg News Coverage https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1619576149842-GFJWMF9XMU8DI9LKLM2Z/Screen+Shot+2021-04-27+at+7.15.26+PM.png News Coverage https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1601411586470-C1EDGXGSIY0E9GHNHTBJ/Anthony%2BShore.jpg News Coverage https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1592877918975-FBZ257SYK9WLOS8AARD8/Fort+Bragg+sign.jpg News Coverage https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1571791196205-D2SY92P451EVWV4O9W14/Naming.jpg News Coverage https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1539567974753-C3EDGO93UUFNV1W8OAME/BBC+Set.jpeg News Coverage 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https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1571791868281-FDIS0CE2HHC1J43EVA2T/cbc+logo+listen_feed_show_image_1180x664.jpg News Coverage https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1528429024471-OW82Q23PMBDI6WKDRYQ7/salad+cream.jpg News Coverage https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1523930463604-W88262CTVJEAARHUE6WZ/Anthony_Shore_Ageist+bio+shot.jpg News Coverage https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1520400241077-MQN6QEBQP0OLH3EZDFC0/weird+science+image.jpg News Coverage https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1519762173342-55KKI1CIEIF5L09ZFKZ9/New_York_Times_Magazine_logo.png News Coverage - The Weird Science of Naming New Products A revealing, feature-length account of an Operative Words naming project. https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1519762415025-IGE1MIKWBVXZ4E5KVOOC/soup.jpg News Coverage - How tech firms like Google and Apple come up with names “I would look for the name's ability to tell a story,” Shore said. “Does it tie into the client’s strategy and vision and messaging? Does the name have the potential to inspire?” https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1519926559571-T9GMYTBWE17BDQFTN3MS/marketplace+logo.png News Coverage - tesla and The trouble with ’autopilot’ “When you're dealing with matters that can impact life and death, I think diminishing the marketing puffery and erring on the side of accuracy is a better way to go.” https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1519928377327-M5XY8EUA861UVHH19F7K/globe+and+mail+logo.png News Coverage - Name game: Potash merger offers much-needed rebranding opportunity “People who do business in industrial commodities are still people and will react to creative names. It doesn't make sense to have a name so creative that will undermine the value or the stability of a company. It also doesn't mean you have to throw in the towel and choose something purely descriptive.” https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1519943439581-785DDYN726OVLJ4GZEWB/wordnik+logo.png News Coverage https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1520399657404-P2AF5AYAY7DCD42Q7WMC/Pivot+conference+picture.png News Coverage https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1519761017668-FZK34EYWHCOCMU7KCJTE/bbc+news.png News Coverage - The whiskey toasting the demise of Lehman Brothers bank “The name becomes the crystallisation of everything that there is about the company, their reputation, their products, their services, for good or for ill.” https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1519926257880-DV0XUW4TRH2NCZJ87Q9X/fast+co+logo.png News Coverage - uber is a verb “Any name could become a verb, so long as that brand or product is linked to a very specific, repeated action.” https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1519927611866-F42GMU846SMQJ53CUZPV/many+names.png News Coverage - Oh That Sounds Interesting! The Techniques of Brand Naming “Every name has a job to do. Is it to engage people? To inspire? To describe? Knowing that leads to developing and choosing the right name for the job.” https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1519933824243-CJPVF0C2RLETRPUOYQDE/the-boston-globe.jpg News Coverage - shades of meaning: What's in a name? “A picture is worth a thousand words, but a single word is easily worth a thousand pictures.” https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1520397990313-77OD1HVOVNEA4Y9EAYR6/wordcraft.jpg News Coverage https://video.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/6ad66507-ca67-4a3b-af1c-a364c6823a0d/playlist.m3u8 https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/6793feff-9bee-4b64-ae1f-c9d12ab84004/Screenshot+2024-05-07+at+9.51.19%E2%80%AFAM.png News Coverage Anthony Shore, one of the world's foremost naming experts (BBC News), in The New York Times Magazine, Fortune, The Atlantic, Wired, podcasts, and interviews. https://www.operativewords.com/client-news daily 0.75 2026-09-15 https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/57ac596f-dd7e-4eae-99f4-2fae9a7e003b/Hemispheric+logo+white+background+with+white+space.png Watching Our Clients Succeed - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/670342f8-b4d3-4eb4-a1dc-bff726f9dd54/Screenshot+2025-06-09+at+9.16.06%E2%80%AFPM.png Watching Our Clients Succeed - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/21bb5858-cbe2-4ecf-883d-3f4a8a2cb115/Growl+image-4.jpeg Watching Our Clients Succeed - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/a6c4057d-da80-4de4-b2b7-10717ec6de2a/Proclaim.jpg Watching Our Clients Succeed - Make it stand 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https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784862497802-JYYLFEZ5T6NVF66DRIUY/Accenture+logo+new+clearspace_result.jpg Enterprise Spinoff, Joint Venture, and Merger Naming Specialist - Accenture, Andersen Consulting spin-off The Accenture naming project was directed by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784862776261-IUNGZB108JQSXPP1899N/Yum+Logo_result_result.jpg Enterprise Spinoff, Joint Venture, and Merger Naming Specialist - Yum! Brands, Pepsico Restaurants spin-off Yum! Brands was named by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784861516650-86QPSV5EU381L2CD23BD/04+Avaya.jpg Enterprise Spinoff, Joint Venture, and Merger Naming Specialist - Avaya, Lucent Technologies spin-off Avaya was named by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784863629763-XR7QM5N0T30V67ARY3CE/pattern_result.jpeg Enterprise Spinoff, Joint Venture, and Merger Naming Specialist - Pattern Energy, Babcock &amp; Brown spin-off Pattern Energy was named by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784861549754-B6OAQ57NIBKNXD0ADEIZ/Evident+with+tagline.jpg Enterprise Spinoff, Joint Venture, and Merger Naming Specialist - Evident name and tagline, Olympus spin-off https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784861518640-DSCXREZCADMNERWYS0IT/08+Freescale.jpg Enterprise Spinoff, Joint Venture, and Merger Naming Specialist - Freescale Semiconductor, Motorola spin-off Freescale Semiconductor was named by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784861517659-XDE6XCM1ANS0KMLELWIN/16+ChoicePoint.jpg Enterprise Spinoff, Joint Venture, and Merger Naming Specialist - ChoicePoint, Experian spin-off ChoicePoint was named by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784862954134-OU93QDODDSTN3K9S11MT/23+Catchlight-Energy.jpg Enterprise Spinoff, Joint Venture, and Merger Naming Specialist - Catchlight Energy, the Chevron-Weyerhaeuser joint venture Catchlight Energy was named by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784861519901-6OVZ89HMDZDXUDJ6YWBZ/35+Avanade.jpg Enterprise Spinoff, Joint Venture, and Merger Naming Specialist - Avanade, Accenture+Microsoft joint venture Avanade was named by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784863564302-QV4V6JQUVTX43T0ABZ1Y/27+Sensata.jpg Enterprise Spinoff, Joint Venture, and Merger Naming Specialist - Sensata, Texas Instruments spin-off Sensata was named by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784861517695-1SASO39IAU6JYD6XQM41/12+GameChange.jpg Enterprise Spinoff, Joint Venture, and Merger Naming Specialist - GameChange, Accenture+Softbank Capital joint venture GameChange was named by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784861518799-ZS170873REUET3Y8TB03/42+Meritor.jpg Enterprise Spinoff, Joint Venture, and Merger Naming Specialist - Meritor Automotive, Rockwell spin-off Meritor Automotive was named by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784861519739-HRXMZUKFB2WMX11YB9CC/15+RiverSource.jpg Enterprise Spinoff, Joint Venture, and Merger Naming Specialist - RiverSource, American Express spin-off RiverSource was named by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784863864843-CCHABYAAI2ROOF3H7ITZ/Certegy_101_result.jpg Enterprise Spinoff, Joint Venture, and Merger Naming Specialist - Certegy, Equifax spin-off Certegy was named by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784865182975-0S3LX0EQ28MQDD40HR60/Transpoint+logo_result.jpg Enterprise Spinoff, Joint Venture, and Merger Naming Specialist - Transpoint, Microsoft-First Data joint venture Transpoint, the Microsoft-First Data joint venture, was named by Anthony Shore https://images.squarespace-cdn.com/content/v1/58c43b0be3df28a158a7c4bc/1784863564345-QCFDRG1PG509A98ZX94I/34+Conifer.jpg Enterprise Spinoff, Joint Venture, and Merger Naming Specialist - Conifer, Tenet Healthcare spin-off Conifer Health Solutions was named by Anthony Shore https://www.operativewords.com/llms daily 0.75 2026-09-15 https://www.operativewords.com/hire-a-naming-expert daily 0.75 2026-10-04