I name things.
I’m an award-winning linguist with 25 years of experience developing names.
Operative Words is my agency. We specialize in succinct brand expression.
As featured in
Read The Weird Science of Naming New Products,
a feature-length account of an
Operative Words naming project.
What we do: Six words or fewer
taglines and slogans
Names by Operative Words
We created proprietary terminology for Martin Lindstrom’s best-selling book, Small Data. Lindstrom’s research methodology — visiting consumers’ homes and discovering minute details that reveal significant trends — are called Subtext Research. These observations are considered in light of insights from broader contexts through a process named Small Mining. Read all about it in Forbes.
RT @bwest: Apple's new credit card should've been called Hypercard and anyone that disagrees is wrong
Yoda, Asterix, Crick and Satyr among the names of 103 new species of Trigonopterus weevils from Sulawesi. Wilder st… https://t.co/9pgYbEDPLG
Congratulations Continuum on your rebranding and launch! https://t.co/RHnndyywST
Haven: A Better Place(bo) Haven: This Must be the Place(bo) Haven: The Right Place(bo) at the Right Time Really, I… https://t.co/m1ZtLk5pW5
What he said. https://t.co/oog8R2TOzZ