I name things.
I’m an award-winning linguist with 25 years of experience developing names.
Operative Words is my agency. We specialize in succinct brand expression.
As featured in
Read The Weird Science of Naming New Products,
a feature-length account of an
Operative Words naming project.
What we do: Six words or fewer
taglines and slogans
Names by Operative Words
We created proprietary terminology for Martin Lindstrom’s best-selling book, Small Data. Lindstrom’s research methodology — visiting consumers’ homes and discovering minute details that reveal significant trends — are called Subtext Research. These observations are considered in light of insights from broader contexts through a process named Small Mining. Read all about it in Forbes.