YOUR NAME HERE
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your name here

Operative Words


I name things.

I'm an award-winning linguist with 25 years of experience developing names.
Operative Words is my agency. We specialize in succinct brand expression.     


 

As featured in

Read The Weird Science of Naming New Products
a feature-length account of an
Operative Words naming project.

 

“One of the world’s most sought-after people when it comes to naming new businesses and products.”

–bbc News



What we do: Six words or fewer

company names

PRODUCT NAMES

taglines and slogans

naming strategy

PROPRIETARY DESCRIPTORS

nomenclature SYSTEMS


Names by Operative Words 


Taglines


Proprietary Terminology

We created proprietary terminology for Martin Lindstrom's best-selling book, Small Data. Lindstrom's research methodology — visiting consumers' homes and discovering minute details that reveal significant trends  — are called Subtext Research. These observations are considered in light of insights from broader contexts through a process named Small Mining. Read all about it in Forbes

 
Of all the wordsmiths
I’ve worked with,
without a doubt
Anthony Shore is #1
at what he does.
— Martin Lindstrom, best-selling author, Buyology and Small Data
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