I Hate Ugly Words: My Interview on Wordnik
Wordnik is a place where people post lists of words. Many an hour I've spent scouring Wordnik lists as I develop brand names for clients. My most recent post about naming interactive storybook company, Wanderful, includes links to actual Wordnik searches I used for that project.
I like Wordnik and, judging by their kind offer to interview me, they like me back.
The interview covers my childhood-era obsession with Proto-Indo-European roots, the process I recommend to develop a brand name, helpful online naming resources, and a cool technique that uses multiple resources to quickly develop scads of great names.
I hope you enjoy the interview.