Operative Words


Recent Work

Names I developed but haven't announced yet. I hope you like them.

Along with my recent launches of Mythic and Fond, these credentials and others can be found in the Operative Words online portfolio


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Virgin Voyages

A terrifically fun project developed in partnership with Chandelier Creative. Virgin Voyages will be reinventing what a cruise line can be. Setting sail in 2020.

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Starry Internet

A radical new broadband internet service currently piloting in Boston. The Starry Station router is unlike any other. From the founder of Aereo.

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Pop a handful of Plume pods into power outlets through your house to create a seamless mesh wifi network. Plume pods' industrial design has been widely acclaimed. I spoke to NPR about the Plume name (my comments begin at 4:25).



Another home wifi mesh system I named, this one for Linksys. Also critically acclaimed.

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Streetlane Homes

Vertically integrated, single family home rentals. Streetlane buys homes, renovates them, rents them, and manages them. Logo designed by the insanely-talented Jeff Carino of CLK Design

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Roofstock lets anyone invest in single-family rental properties. The first company to offer fractional ownership in SFR homes.

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Protocol First

Unifies and harmonizes research and medical data from clinical trials.

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The Wove band is the world's-first wearable, flexible display.

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Wisewire is a marketplace for sharing, creating, exchanging, and purchasing educational content. Teachers who create cool stuff for their own classes can sell it to other teachers.

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Future Forum

My first political naming project, Future Forum is the Democratic caucus addressing the needs of Millennials. Since Congressman Eric Swalwell engaged me for this assignment, we've worked together on many other verbal short-form assignments.

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You should #probablyvote

The Millennial get-out-the-vote slogan for 2016.

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Chemetry makes production of certain chemicals vastly safer and with a smaller carbon footprint.

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Trove works with companies who want to transform health, the climate and the planet through food.

Founded by former White House chef and Senior Policy Advisor for Nutrition, Sam Kass. Here's his Ted Talk about the interplay of childhood nutrition and education.

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Bootstrap Small-Batch Whiskey

Made by New Deal Distillery of Portland, OR.